LORD: (Not So) Shockingly Grand


LORD Corporation’s logo and slogan

What’s an e-commerce site but a place that sells products? That’s essentially what it all boils down to, right? Or so it would seem.

With a large inventory a site is bound to offer several brands. And we do. Over 500 brands and manufacturers form the basis of what we provide our customers.

One such manufacturer is LORD.

LORD Corporation started in the 1920s in Erie, Pennsylvania. Hugh Lord, the founder, sought a way to reduce automobile noise pollution outside his workplace. And the rest is history.

With over 90 years of experience, LORD continues to be a solver of problems. The company has grown and developed its operations, both geographically and industrially.

“Ask Us How.” That is the company slogan. We asked (in the form of an online search about their company). Their answer – a corporate video explaining LORD’s scope:

As you see in the video, their innovative ideas cater to the aviation industry. “Flight critical components keep air passengers comfortable by reducing noise and vibration throughout the flight.”

In particular, their engine mounts are excellent at ensuring vibration does not shock and eventually compromise onboard systems. The end result is enhanced durability and control, two factors you want to possess while piloting an aircraft (or really any vehicle).

There were several phrases one can hear in that video: “Transform innovative ideas into long-term value”; “…materials for demanding applications in a wide variety of industries”; “…[allows] passengers to ride safely and in comfort.” With such an emphasis on innovation, collaboration, service and reliable performance, you can see why LORD is a part of the SkyGeek virtual catalog.

Perhaps the best way to sum up the culture, core value, and overall character of LORD is in this statement: “LORD was not founded to sell a product but rather to solve a problem.” With that said, is it really surprising why they have been so successful for almost  a century?

Yeah, we sell products but by proxy and by selling LORD we too seek to serve and solve the problems of our ever growing customer base.

Remembering the Stars and Stripes

SkyGeek may not be some things, like a Fortune 500 company. We are not big business. But there is one thing you can be sure of: We are proud to be American.

As we celebrate Fourth of July, among the BBQs and the fireworks we realize that sometimes the more important aspects of the holiday are pushed aside.

Freedom and independence – ideals that were hoped for by a bunch of colonial rebels and now are dreams realized and remembered among the stars and stripes of Old Glory.

Imagine being a minuteman up against a formidable opponent, a lobsterback, a soldier better equipped and suited for combat? To be outnumbered and out-trained is enough to retreat for good. Isn’t it amazing that colonials in the 1770s didn’t back down when it made sense to?

History tells who prevailed and that is why year after year we celebrate those who sacrificed to ensure a country was established based primarily on inalienable rights for citizens seeking life, liberty, and the pursuit of happiness.

Fast forward to today and you will see America has grown to a superpower. Pretty impressive given such humble beginnings.

This may seem like a a long rant. It is (hey, it’s my inalienable right). But there is a point.


The little engine that could. The logo for yellowairplane.com.

SkyGeek is a small business and while other aviation supply companies are bigger, that doesn’t mean we won’t continue to fight to serve you, the customer. Perhaps our journey will be like America’s, an underdog ready to rise and eventually reaching the top. We shall see if history favors us…

Speaking of history and speaking of underdogs I want to mention a nice site I stumbled on recently: yellowairplane.com.

At first glance, this site looks like a piece of history itself – something out of the 1990s. The layout is in need of an upgrade and the links are not very refined. But the amount of research and effort put into the content is commendable.

I applaud the owner of the site for compiling a list of aviation museums, which a visitor can search by state. I think this is a great site not only for Fourth of July but one way to discover ideas for summer vacations or really vacations of any kind, especially for aviation enthusiasts.

“These airplane museums not only tell about aviation history, but they tell us about the history of all mankind. They tell us about the tremendous wars that we have fought to keep our freedom.”

Who wouldn’t love to explore a site with that kind of mission statement?

Yellowairplane.com may no longer have an up-to-date list as information is always changing. What I would say is explore the site and give the owner feedback so he can improve an already comprehensive directory. It would be wonderful to contribute and help out someone so determined to preserve and promote aviation. A true patriot!

Michelin Aviation Tires: A Proven Track Record

While blazing across the sky it is sometimes easy to forget that tires are an integral part of an aircraft. Flight is a precursor to landing and vice versa. Are your tires up to the task of touching down on the tarmac without popping like peeps in a microwave?

SkyGeek has an extensive line of undercarriage products, especially aviation tires. And while there are plenty of great brand names, this post shines the spotlight on Michelin.

Sure we could go into a long exposition of what makes Michelin an outstanding choice when it comes to performance and reliability (How about a long Highlighted History dating back to 1889?), but why do that when a Youtube video can do it with fancy visual fireworks and inspirational music:

In less than 100 words, this clip explains the true might of Michelin. The main message book-ended in the video is that Michelin “helps your business fly” and provides “peace of mind.”

The entire video is a true testament to this claim. For over a century they have acted as pioneers in the aviation industry. Short, medium or long range – their inventory of tires addresses your needs. And it does so by offering several benefits: FOD resistance, fuel savings, less maintenance costs, and eco-friendly technology.

Speaking of technology, Michelin has developed NZG (net zero growth) radial tires that not only reduce cuts and abrasions but these tires possess considerable weight savings as well. This is just one instance where technical expertise and quality manufacturing go hand-in-hand (or should we say, wheel-to-tire?).

And through their numerous partnerships and dedicated experts, they have demonstrated a proven track record of innovation and leadership . Why else would Michelin products be found on space shuttles, commercial aircraft, general aviation, and military vehicles across the globe?

Don’t worry about the rubber. You won’t have to when you choose Michelin.